Here is an account from travellers in Nepal.

We stopped one night in a tea house in the Himalayas. The mother was cooking, but stopped to breastfeed the baby and the father took over at the stove. After the meal, when everything was cleared and put away, the parents began what was obviously a nightly ritual. The baby was lovingly massaged with oil and it was evident that both the parents and the baby thoroughly enjoyed the procedure. The baby was gurgling, the parents were smiling and sharing the task, one doing between the toes while the other concentrated on another area. Eventually the baby fell into a profound and peaceful sleep and the whole family retired contentedly to bed.

Compare this with an urban neighbourhood where the family are watching television and groan when they hear the baby wake up in its expensively equipped nursery upstairs.